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:: NATIONAL CHANGE OF ADDRESS (NCOA)


Over 40 million Americans change their address annually, which creates formidable obstacles in maintaining a high-quality mailing list. National Change Of Address (NCOA) makes change-of-address information available to mailers to help reduce undeliverable mail pieces before mail enters the mail stream.

Address information must first be standardized to conform to USPS requirements, including the ZIP + 4 code. An attempt is made to match each name and address against the NCOA Product. Address change information is derived from the PS Form 3575, Change-of-Address Order, filed by relocating postal customers. If a match is made with the name and old address information in the NCOA File, then new address is updated in the mailing list.

NCOA Requirements:
USPS requires that each list is processed or passed against the NCOA file at lease once
per 6 months. The process called “Move Update” is only required for presorted First-Class
mailings. A USPS-approved method must be used within 6 months of the date of mailing.
Custom Postcards employees an in-house system called NCOALink which includes Move
Update. Using NCOALink satisfies the Move Update requirement. There is a charge for
this service.

NCOA will:
Reduces undeliverable mail by providing the most current address information for matches made to the NCOA File.
Prevents re-mailings after address corrections are received because the address correction is applied prior to the mailing.
Reduces mailer costs by reducing the number of undeliverable mail pieces by using most current address information.
Provides the opportunity for faster product/service marketing through accurate mail delivery.
   
In addition to change-of-address information, NCOA also utilizes Return Codes to provide explanation of match and non-match status. Return Codes which indicate that a match was obtained are accompanied by a new address or undeliverable status. Return Codes which indicate a match was not obtained provide the reason a match could not be made to the NCOA file. The analysis of Return Codes can help the mailer determine the deliverability of specific address records.

Please contact your Sales Representative for the cost to run NCOA on your mailing list.
Please feel free to call our Mailing Department with and questions or concerns at
800-553-5735
or 800-533-3579 and speak to Paul Clouser, Dept. Manager.
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